Li Yang launched his brand Quetsche in September 2014, after a long path through fashion – related to his graduation at l’ Ecole de la Chambre Syndical de la Couture Parisienne, and his experience working at Maison Martin Margiela, Christian Dior and Lanvin. The starting point of every collection is the fabric – an element that Li Yang studies in detail before starting to manipulate it from its original use and transform it to something original and never seen before.  Originality and the importance of details are definitely the two keywords for this designer and his outstanding woman collections.