Isaac Sellam, the creator of the Isaac Sellam Experience, spent the first 15 years of his career mastering his expertise in leather and in 2002 he created his own studio and brand. He eventually transformed his studio into a leather research laboratory where he aimed at experimenting with his creativity and innovations. Sellam works closely with the best tanners to develop new leather garments for his collections while in his designing he seeks out fluidity by diverting the stitching of materials. He creates unforeseen and unusual designs.