The concept of the brand can be traced back to 1986 when Guido Guidi, Giovanni Rosellini and Gino Ulivo created the leather tannery called “Conceria Guidi e Rosellini” in Tuscany. Ruggero Guidi, who spends his time searching for the perfect balance between advanced technologies and the incorporation of his own heritage and traditions now runs the tannery. The brand is known all over the world and is used by the most prestigious designers. Guidi refuses the ways of mass production and ensures focus on unconventional design. These shoes are for those who are looking for something completely different but traditional. Something that only a craftsman could be able to make.